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The ASEAN Basketball League today announced that their Chief Executive Officer Mr. Kuhan Foo will be moving up to head ASEAN Sport Ventures, which is the holding company of the ABL.

Credited with putting together the league from the ground up and building the ABL into a regional sports property, Kuhan will now be tasked to looking into building more regional sports properties that will seek to create new sporting platforms as well as programs that will develop talent in the ASEAN region.

“I would like to thank all the fantastic staff in the ABL who gave their all, above and beyond the normal 9-5 to make this almost impossible dream come true. I would also like to thank Dato’ Yeoh Choo Hock from FIBA Asia, the supportive staff at FIBA Asia and all the national basketball associations in the ASEAN region and all our fans. I would also like to thank our long term sponsors AirAsia, GE and Molten without whom this league would not be where it is at today,” said Kuhan. “I would also like to salute all the team owners who believed in our vision and the players and officials who have been champions and warriors despite such a trying schedule over such a long competition period.”

Kuhan will bring 24 years of experience working in the sports industry to ASEAN Sports Ventures, including tenures at Reebok, Nike, Fila, AirAsia and the Football Association of Malaysia before taking on the CEO role at the ABL. He has also worked on sporting institutions such as Manchester United, the Kuala Lumpur and Singapore international marathons, World Wrestling Entertainment, The ASEAN Badminton Championships, the 1998 Commonwealth Games and Malaysian Formula One Grand Prix.

ASEAN Sport Ventures owners are Tony Fernandes and Erick Thohir who between them also own EPL team Queens Park Rangers, the Caterham Formula 1 team and the NBA’s Philadelphia ‘76ers team. ASV will be working to create more synergy between these teams and the ASEAN region.
 
“Kuhan has proven himself as one of the best sports marketers in the region and has shared my vision for developing local talent since his days in AirAsia. With ASV we want to be able to create local events that can engage the population of ASEAN and more importantly will help us unearth new local sporting icons that will make us proud on a global scale,” said ABL founder Tony Fernandes.
 
“Kuhan’s mark on basketball in the region is significant, and now he will have an opportunity to make a similar impact in different sports throughout the region,” said SEABA President Erick Thohir. “ASEAN Sport Ventures will be involved in regional initiatives in soccer and other sports along with remaining a shareholder in the ASEAN Basketball League.”

ABL Chief Operating Officer Ridi Djajakusuma assures that the ASEAN Basketball League will continue to deliver the same high quality basketball experience fans have grown accustomed to.

"We have built a lot of momentum over the last few years, thanks to Kuhan's leadership. The ABL is primed for great success in years to come," said Ridi Djajakusuma.