The ASEAN Basketball League announced today the appointment of a new Chief Executive Officer, Mr. Anthony Macri. Mr. Macri, who hails from the United States, is the second CEO in the history of the league, replacing Mr. Kuhan Foo, who left the ABL earlier this month.
“It’s an exciting opportunity for me to work with such an extraordinary and unique professional basketball league,” explained Mr. Macri. “The ABL has a strong foundation, and now the goal will be to achieve a new level of excellence.”
Previously, Mr. Macri was the Director of Business Development for the Pro Training Center, and prior to that he worked as Business and Sales Manager for the basketball division at IMG Academies. In both his previous positions, Mr. Macri created and implemented a strategic plan to drive growth and brand awareness.
With the ABL, Mr. Macri will spearhead efforts to integrate league and team ownership and create a cohesive and more comprehensive sponsorship and marketing platform. In addition, Mr. Macri will work to streamline league operations and enhance media and fan relationships.
“We would like to welcome Anthony to the ASEAN Basketball League family,” said ABL founder and AirAsia CEO Tony Fernandes. “His insight into the ABL’s needs and commitment to the growth of basketball in the region will be most valuable as we look to take the next step.”
In addition, Mr. Macri is an NBA Analyst for HOOPSWORLD.com and a contributor to ESPN.com’s NBA Playoffs coverage. He has also served as a coach and Director of Basketball Operations for two nationally ranked youth basketball programs.
“My business background and passion for the sport will come through in every step we take for the ABL,” said Mr. Macri. “I have no doubt this league is ready to hit its stride in Southeast Asia and become a force on the global basketball scene.”
Mr. Macri will officially assume his duties on July 16, 2012.
“We are excited to have Anthony on board with the league,” said ABL COO Ridi Djajakusuma. “His strengths are a great fit and I’m very excited for the future of basketball in Southeast Asia.”