AirAsia ASEAN Basketball League Goes Online!

Jakarta, Indonesia, 22nd October 2011 – In anticipation of the new season which will tip off in less than three months, the AirAsia ASEAN Basketball League (or AirAsia ABL) today proudly re-launched their official website at which will not only have an exciting new look, but will also be full of new features for basketball fans all over the region


Launched at GEN Fest 2011, one of Indonesia’s largest annual music festivals, the AirAsia ABL took the opportunity to showcase the exciting new website with special appearances by the players from the Indonesia Warriors. Mario Wuysang, Ronny Gunawan and Amin Prihantono were present for a meet and greet with Indonesia Warrior fans at the event.


To kick off the festivities, the AirAsia ASEAN Basketball League also announced the AirAsia ABL Slogan Search Contest, where fans from all around the region stand the chance to win two AirAsia tickets to the AirAsia ABL season 3 game of their choice by simply submitting their most creative slogans on the AirAsia ABL Facebook page from now until the 10th of November.


“In terms of functionality, users of the site will find that the site is full of useful information and new features, such as live streaming, a magazine style column with awesome videos.” Mr. Ridi Djajakusuma, Chief Operating Officer of the AirAsia ASEAN Basketball League stated. He further commented, “The site learns what individual users are interested in and customizes their visit to the site accordingly. The more often a user visits the site, the more will gradually become a more personal experience. We are going to see a new era of AirAsia ABL fans.”


The AirAsia ASEAN Basketball League’s website was first launched in 2009 as a one stop shop for all AirAsia ABL fans to get the latest news and live stats for all AirAsia ABL games. The brand new AirAsia ABL website will still retain all of its predecessor’s features plus a wide range of new features, from, magazine-style webisodes covering the latest news as well as Cay’s Pick ‘n Pop, a blog written by the AirAsia ABL’s very own correspondent.


On top of that, the website will also contain both game highlights as well as never before seen footage from all of the AirAsia ABL’s games.


“The AirAsia ABL’s new website will have many new features which will enable fans to be a part of their favorite clubs by following their favorite clubs and players through live and delayed games broadcasts, as well as forums, quizzes, merchandise store, etc.,” said Mr. Erick Thohir, President of the South East Asian Basketball Association, or SEABA. “The website style fits perfectly with basketball that has already become a lifestyle in itself.”