ABS-CBN Sports team up with Alab Pilipinas for ASEAN Basketball League

Alab Pilipinas, in partnership with premiere sports management agency Virtual Playground, have come to terms with ABS-CBN S+A Channel 23 to be their official media partner and exclusive broadcaster in the Philippines for their participation in the ASEAN Basketball League.

Alab Pilipinas is the lone representative of the Philippines in the ABL this upcoming 7th season.

The contract was signed this week in the attendance of Charlie Dy, Chief Executive Officer of Virtual Playground; Dondon Monteverde, President of Virtual Playground; Dino Laurena, Head of Integrated Sports at ABS-CBN; and Jericho Ilagan, Chief Operating Officer of the ASEAN Basketball League.

All of Alab Pilipinas games and an additional selected matches will be broadcasted live on ABS-CBN S+A Channel 23 and also live streamed through sports.abs-cbn.com.

The Philippines have always been a big part of the ASEAN Basketball league with 3 franchises having participated and 2 championship teams in the past 6 seasons. Filipino players have played as ASEAN Imports for teams from other clubs as well.

“When it comes to basketball, Filipinos are a well-recognized talent in the region,” Jericho Ilagan says.

The parties involved believe that this partnership will be able to push Philippines Basketball even further.

“When Virtual Playground first approached us for this project, we were very excited. We believe we can take basketball in this country and raise the game to a whole new level through our participation in the ABL,” said Laurena.

Virtual Playground themselves are as hopeful about the chances that will arise for local talents in the Philippines. As the leading recruiter of the Alab Pilipinas team through Virtual Playground, Charlie Dy also expresses his enthusiasm. “We Filipinos consider basketball our national sport,” said Dy. “This is a chance for us to give Filipino athletes a platform to showcase our talents and abilities on an international level.”

Not only do the three groups believe that the ABL will be a platform to showcase Filipino talents, it could also a rallying point to express pride of the nation.

“These games end up becoming national events, something that people anticipate. It gives us something to root for. It’s a way for us to show our sense of pride. Hopefully, it will also bring people together and give them a reason to celebrate,” Laurena said.

The ASEAN Basketball League is set to tip off in late November. Make sure to follow the ABL social media accounts (Twitter, Instagram, Facebook, and Youtube) to stay updated.

Cover Picture via sports.abs-cbn.com